Date: 19th April 2019
Mumbai/Pune, April 19, 2019: Volkswagen Pune Plant today achieved a historic milestone as the one millionth car rolled out of its assembly line. The celebratory car, the made-for-India Volkswagen Carbon Steel Ameo, rolled out in presence of Mr. Gurpratap Boparai, Managing Director, Volkswagen India Private Limited, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India, the top management of Volkswagen Pune Plant and some of the oldest employees who have been part of the production department since a decade at Volkswagen Pune Plant.
The state-of-the-art manufacturing facility became operational on 31st March 2009 with the production of the first car, the SKODA Fabia. Three more models – Volkswagen Polo, Vento and Skoda Rapid soon started rolling off the production site by end of 2010. The plant which was initially set up for catering to the Indian market, also started exporting cars to various other markets beginning with South Africa in 2012. Mexico went on to become one of the most important destinations for the made in India cars and the Vento quickly became the highest selling Volkswagen in that market. Today, more than 400,000 cars manufactured from the Volkswagen Pune Plant have reached more than 50 different countries across four continents of the world including Asia, Africa, North America and South America.
Volkswagen has shown immense commitment towards the Indian market over the last 10 years of its operations in the country. The millionth car, an Ameo, is a fine example of how Volkswagen designed and built a car especially for the Indian market while considering the local customer and market requirements. The Volkswagen Group is further strengthening its commitment and hold in the market through its regional project INDIA 2.0. The focus of this project is to develop more cars that are relevant to the requirements of the Indian market on a platform that has been localised. The Volkswagen Group is investing 1 billion Euros (INR 8,000 crore) in this project and has already set up a Technology Centre at the Pune Plant to start local development.
Speaking on this historic occasion, Mr. Gurpratap Boparai, Managing Director – Volkswagen India Private Limited said, “Volkswagen India’s production facility is a global benchmark in quality and technological advancement in manufacturing, and it has remained the backbone of our growth narrative in India. On behalf of the entire management, I would like to congratulate the team at Volkswagen India who have worked relentlessly on achieving this milestone today.” He added, “The roll-out of the 1 millionth car is an important milestone for us in our long term commitment to the Indian market. We would like to build further on this milestone and work towards higher localization, ramping up production and manufacturing world-class products for the country and several other markets around the world in the future.”
Mr. Steffen Knapp – Director, Volkswagen Passenger Cars commented, “The one millionth roll-out of a Volkswagen carline is a testament of our strong brand equity in a dynamic and evolving market like India. This milestone is dedicated to all our employees, customers and strong network that have contributed significantly for the growth of our Brand in India. With this achievement, we look forward to many more such milestones and commit a stronger product portfolio and heightened customer experience in the years to come.”
About Volkswagen Group India: The Volkswagen Group is represented by five passenger car brands in India: Audi, Lamborghini, Porsche, ŠKODA, and Volkswagen. The Volkswagen Group has been present in India for the last 18 years and began its India journey with the entry of the ŠKODA brand in 2001. The Audi brand and Volkswagen brand entered India in 2007, while Porsche brand and Lamborghini brand followed in 2012. Each brand has its own character and operates as an independent entity in the market. Volkswagen Group India has about 30 models in India about 240 dealerships and is operating two plants – Pune and Aurangabad. The Pune Plant has a manufacturing capacity of 200,000 cars per year (maximum in three-shift system) and is currently manufacturing Volkswagen Polo, Ameo and Vento and ŠKODA Rapid. The Aurangabad Plant assembles various premium and luxury models of Audi, ŠKODA and Volkswagen sold in India and has an annual maximum capacity of approximately 89,000. Volkswagen Group India is a part of Volkswagen AG, which is globally represented by 12 brands - Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, Scania, SEAT, ŠKODA, Volkswagen Commercial Vehicles, MAN, and Volkswagen Passenger Cars.
Date: 16th April 2019
Mumbai: Broadening the spectrum of premium mobility in India, Volkswagen, Europe’s leading car manufacturer today, announced the expansion of its Corporate Business Centre (CBC) programme in India. With a focus on strengthening its corporate fleet business, in the next three months, the Brand will be introducing 10 CBC units across its network in India.
Introduced first as a pilot with EVM Motors in Kochi, the impressive response received from corporate customers has led to its expansion at Ramani Motors in Coimbatore. This will be followed to high potential markets like Delhi NCR, Mumbai, Bengaluru, Chennai, Jaipur, Punjab, Kolkata, Hyderabad and more over a period of three months.
The Corporate Business Centre comprises of a dedicated team providing curated services to all kinds of businesses across sectors including leasing & rent-a-car solution providers, MSME’s, CSD & GeM, professionals, corporates and more.
Speaking on this occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “The Corporate Business Centre (CBC) is a key pillar in Volkswagen’s India strategy. With a range of German engineered cars, we aim to make it the fastest growing Corporate fleet business in India. Through the CBC programme, we will offer enhanced accessibility, affordability, value-for-money and a holistic experience that our corporate customers look for in a Volkswagen.”
Ten attractive highlights of the Corporate Business Centre:
a. Range of ‘German Engineering’ cars suitable for businesses/professionals
b. Dedicated relationship manager at the dealership
c. Individualized attractive Corporate offer
d. Professional evaluation through Mobile App & Special trade-in offer
e. Host of Special & Exclusive privileges on service
f. Complementary pick-up and drop
g. Service value packs (SVP) at an attractive rate
h. Customized retail finance products from Volkswagen Financial Services (VWFS)
i. Assured Buy Back option
j. Exclusive privileges on Loyalty offer
Date: 12th April 2019
Mumbai: Volkswagen, Europe’s leading car manufacturer today, announced a special ‘Ameo Corporate edition’ catering to corporate and business customers. The Ameo Corporate edition is available at a special introductory price starting at INR 6.69 Lakh for the MPI Highline Plus MT variant and continues to offer the best of German engineering in the compact sedan segment.
Exclusively designed for the Indian market, the Ameo caters to the young generation of entrepreneurs, businesses and individuals that are full of energy, focused and passionate about their work. The Ameo Corporate edition equipped with segment leading features and safety elements and is built for those who are simple, modest and allow their work to speak for themselves.
Speaking on this occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “The made-for-India and made-in- India Ameo is carline specifically developed for the Indian market. It’s a true testament of German engineering in a compact sedan filled with segment leading features. Through the Ameo Corporate edition, we aim to offer globally renowned standards of safety, quality and fun-to-drive experience to all our customers”
The ‘Ameo Corporate edition’ will offer supplementary value added benefits to the product and services as well. For more details, customer can visit their nearest showroom.
Volkswagen Ameo is available in two engine options – 1.0L MPI and 1.5L TDI engine. Giving consumers the convenience of an array of colours, the Ameo is available in 5 colours – Lapiz Blue, Reflex Silver, Candy White, Toffee Brown and Carbon Steel. For Volkswagen, safety is of paramount importance and hence, all variants come equipped with dual front airbags, galvanized steel body and ABS as standard.
Keeping in focus the comfort and convenience of its driver and passengers, Volkswagen Ameo is equipped with segment leading features like cruise control, rain sensing wipers along with static cornering lights and the dynamic Touchscreen multimedia music system with AppConnect, Auto air-conditioning system.
Date: 5th April 2019
Mumbai: Mody Group in association with Volkswagen, Europe’s leading car manufacturer today, announces the delivery of its 12,000th car on the prosperous occasion of Gudi Padwa. In conjunction to this, marking yet another successful achievement, Volkswagen Thane delivers its 100th car within a month of its operation.
Comprising of six Volkswagen dealerships across India, Mody Auto Corp Pvt. Ltd., operates under the able leadership of Mr. Parth Modi, Director. The Mody Group since its inception has been providing globally renowned Volkswagen standards of customer care and services to all its 12,000 customers in India.
Speaking on this occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “At Volkswagen, we enormously value our relationship with our dealer partners. Mody Group has been our long standing partner and the recently inaugurated Volkswagen Thane further fortifies our association with the group.”
Adding to this Mr. Knapp said, “Festival celebrations at Volkswagen are of paramount importance as it offers us the wonderful opportunity to celebrate it with our customers. On this auspicious occasion of Gudi Padwa, doubling our merriment is the delightful delivery of the 12,000th car by Mody Group to a Volkswagen Thane customer. With this, we would like to assure all our customers world class sales & services experience.”
Date: 1st April 2019
Mumbai: With a continuous focus on customer feedback and requirements, Volkswagen, Europe’s leading car manufacturer today, reintroduced its ‘Deep Black’ colour for its best-selling carlines Polo & Vento. Further enhancing its sportier imagery, the Black & White edition carlines adorn striking features that reinforces the value proposition for the rapidly evolving customers without any additional cost.
To further enhance the stylish aesthetics of the carlines, the Polo, Ameo & Vento will be equipped with the following features:
Black & White Edition: Polo, Ameo and Vento:
*Available only across select variants and colors of Polo, Ameo & Vento
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “It is our constant endeavor to enhance our product offerings that are in-line with evolving consumer aspirations. The Polo & Vento have been strong contenders within their segments. Adding a dash of style, these enhanced feature offerings further make an attractive value proposition for our discerning customers. In turn giving them the power of choice within the Volkswagen product portfolio.”