Volkswagen India strengthen its footprint in Gujarat with the inauguration of six new touchpoints
August 18, 2023
Volkswagen Indiastrengthen its footprint in Gujarat with the inauguration of six new touchpoints
– Expanding its presence in strategically located and potential markets of Gujarat, the Brand inaugurates six new touchpoints in Ahmedabad, Vadodara, Gandhinagar, Anand, Bharuch, and Bardoli
– New car touchpoints in the top markets of the state –Ahmedabad, Vadodara and Gandhinagar house the safest and German-engineered product portfolio of the Brand, such as the 5-star GNCAP rated Taigun and Virtus along with the globally-acclaimed, Tiguan
– New brand design language at the Volkswagen City Store that represents a vibrant, warm and welcoming environment for our customers
– The pre-owned car business by Volkswagen, Das WeltAuto. (DWA) is also witnessing a growth of 25%(vs. last year) in the state of Gujarat, leading to the network expansion of its DWA facilities as well.
– Volkswagen India open three new Das WeltAuto. touchpoints in Anand, Bharuch and Bardoli
– The current network strength in Gujarat stands at 15 sales and 8 service facilities across the state. The Brand has been focusing on increasing its accessibility, the national network footprint is 183 sales and131 service facilities in 135 cities
Mumbai / Ahmedabad : Volkswagen India today strengthens its network footprint in the state of Gujarat with the inauguration of six new touchpoints. Expanding its network in strategically located markets across the state, the new touchpoints are in Ahmedabad, Vadodara, Gandhinagar, Anand, Bharuch, and Bardoli.
The passenger car market in Gujarat has witnessed significant growth, driven by a combination of factors including economic development, increased purchasing power, and a growing preference for premium vehicles among customers. In a bid to cater to this requirement, brand Volkswagen expanded its network footprint that are poised to serve the strong demand through its premium product portfolio of safe, German-engineered ,and fun-to-drive cars. The new touchpoints reflect the new brand design language providing a vibrant, warm and welcoming experience to our customers.
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, "With its dynamic economy encompassing industries ranging from manufacturing, agriculture to technology and trade, Gujarat has always been a vital market for Volkswagen India. The demand for premium mobility offerings has increased tremendously encouraging Brands’ such as Volkswagen to expand its network presence in order to fulfil the demand. Today, we have a strong network of 15 sales and 8 service touchpoints and are committed to offer seamless, transparent and a value for money proposition to our existing and prospective customers.“
The inauguration of the six new touchpoints in Gujarat fosters a deeper collaboration between Automark Group and Volkswagen India. The new touchpoints will be managed by a team of 65 capable, skilled & trained members.
Commenting on the inauguration, Ms. Garima Misra, Managing Director, Automark Group, said,“The long partnership with Volkswagen India is rooted with our shared commitment of delivering excellence to our customers. We, at Automark Group has been expanding the Volkswagen network in the state of Gujarat. With the addition of six new touchpoints today, we are extremely eager and confident to fulfil customer requirements and offer them safe, German-engineered and fun-to-drive cars for their journeys ahead.”
Along with new car sales, the brand has witnessed a surge in its pre-owned car business as well. The Das WeltAuto.(DWA) business has grown by 25% in Gujarat (vs.lastyear) encouraging Volkswagen India to expand its network presence to Anand, Bharuch and Bardoli. Pre-owned car customers are increasingly growing their trust in OEM driven brands such as Das WeltAuto. owing to the value for money proposition they receive from a trusted brand like Volkswagen. The DWA business offers customers a multi-brand solution of buying, selling, exchange and up grade. The brand offers customers a holistic offering including purchase of an extended warranty, service value package, accessories that makes the pre-owned vehicle brand new. Customers can also evaluate the pre-owned vehicle via the DWA Evaluator Application to transparently know the value of their vehicle (available on Google Play and Apple Store).
The total network strength of Volkswagen in India is at 183 sales and 131 service facilities out of which 15 sales and 8 service touch points are in the state of Gujarat.
Newly inaugurated Volkswagen touchpoints
– Volkswagen SP Road: Shop No 1, Ground Floor, The Allen Town, SP Ring Road, Nikol Cross Road, Ahmedabad - 382350
– Volkswagen Vadodara: Automark Cars Ltd, Next to Gujarat Public School, Nr.Kalali Fatak, Atladra, Vadodara, Gujarat - 390012
– Volkswagen Gandhinagar: Shop No.1, Ground Floor, Pramukh Aayan situated at Sargasan, Kudasan Road, Gandhinagar - 382421
– Volkswagen Anand: 1, Anand Sojitra Road, Opp. Madhuman Resort, Anand - 392001
– Volkswagen Bharuch: Alpha Arcade, Opp. Apex Hotel, Mipco Chowkdi, Dahej Road. Bharuch – 392001
– Volkswagen Bardoli: Block No 258, Paiki Plot No .03, Near Bapu Sirsmic, Opp. CNG Pump, Swaraj Ashram Surat – Bardoli Road, Village: TEN, Taluka : Bardoli, District Surat - 394601
