Date: 1st October 2019
Mumbai: Upbeat with the launch of New Polo and Vento, Volkswagen, Europe’s leading car manufacturer, today announced its monthly sales performance of 2,550 cars for September 2019. Within this, the New Polo and Vento successfully contributed to 4% of growth vis-à-vis the same period last year.
Over the years, the two products have continued to resonate with customer requirements and have been our best-selling products in our portfolio. Volkswagen’s robust product portfolio in the country is well-known for its attributes like German engineering, safety, build quality and fun-to-drive experience.
In a bid to prepare for the Volkswagen Group’s India 2.0 project, Volkswagen brand has planned to increase its current 132 sales touchpoints to 150 by end of the year 2019 and is undergoing a mega training and development program for sales and after sales teams across the network in India. comprise of Volkswagen Connect as standard in the Highline Plus and GT variants of the new Polo and Vento.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “The success and demand of the New Polo & Vento resonates the strength of the product and the value it exuberates. Marking the addition of over 2,000 new customers in less than a month of the launch showcases the trust, support and appreciation that Volkswagen continues to receives through its consumers in the country. We are proud of the carlines we have to offer and will continue to heighten their accessibility by enhancing our visibility in high potential, unexplored markets across the country.”
At Volkswagen, continuous product introduction and innovation is a promise we offer our customers. Staying true to this Volkswagen recently announced a 5-year warranty on diesel carlines and a standard 4EVER care program on all its carlines.
Date: 17th October 2019
Mumbai: Volkswagen, Europe’s leading car manufacturer announces its annual festive carnival – Volksfest 2019. Prospective and existing customers can avail a host of benefits across sales, after-sales and financial services. The festive offerings will be available across Volkswagen India’s strong network of 132 sales touchpoints in 102 cities till 31st October 2019.
In line with its latest campaign ‘Power to Play’, Volkswagen India continues the communication by bringing back the fun with a special partnership with Mattel India’s Hot Wheels brand. Each customer that test drives a Volkswagen carline is eligible for a miniature Volkswagen – Hot Wheels scale model manufactured by Mattel India. In addition, Volkswagen has organized exciting engagement opportunities and activation zones that would enhance customer interaction at the dealerships.
Commenting on the commencement of Volksfest 2019, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Volksfest 2019 is an opportune moment that enables us to celebrate the festive spirit with our customers. Every year, we increase our benchmark by offering our customers a unique comprehensive value based proposition that includes benefits on purchase, after-sales initiatives and attractive financing options. In addition, Volkswagen has partnered with Mattel India’s Hot Wheels to provide miniature Volkswagen models to customers. With this, we aim to relive our childhood passion of collecting fun memorabilia, which is also showcased while purchasing a Volkswagen vehicle.”
Beginning 1st September 2019, Volkswagen announced a 5-year warranty for its diesel carlines across the Polo, Ameo and Vento.