Date: 29th May 2019
Mumbai: Enthusiastically taking forward its campaign ‘#GermanyCheersForIndia’, Volkswagen, Europe’s largest carmaker today announced the launch of its special CUP edition across the Polo, Ameo and Vento carlines.
The special CUP edition will reflect the fever of cricket by adorning stylish new leatherette seat covers and chrome badge. Adding to its sportiness will be alloy wheels and body graphics.
Speaking on the introduction of this special CUP edition, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “In India, cricket is not merely a sport, but a religion. It is the equivalent of Soccer in Germany. World over, for Volkswagen, sport has played an integral part of our business. It not only brings in unity across the country but also displays passion, inspiration and excitement.
Keeping this spirit in mind, we have launched the special Cup edition that showcases true sportsman spirit through its performance, power and precision across our product portfolio. We aim to reinstate the cheer and fun-to-drive experience among our customers this sports season.”
The Cup edition models of the Polo, Ameo and Vento will be available across all Volkswagen dealerships in India at an attractive price to the customers.
Date: 27th May 2019
Mumbai: Standing true to its testament of offering a value-formoney proposition, Volkswagen, Europe’s largest carmaker recently received the title of the ‘Most Improved Residual Value Brand 2019’ by the Indian Blue Books (IBB) Residual Value Awards.
The independent analysis conducted by IBB collected data from over 8500+ touch points from both wholesale and retail channels from the last year. Post data collection, the average prices were compared for each model vis-à-vis last year, assuming it was being realized either in the first, second, or third year up to the fifth year.
The results of the findings revealed an upward increase in residual value by 3 to 7 per cent across Volkswagen’s product range. Thus, making it even more appealing and a prospective choice for customers within the pre-owned car segment.
Speaking on this announcement, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “We’re quite delighted to share that Volkswagen has received the title of the ‘Most Improved Residual Value Brand 2019’. This title reiterates our commitment to our Indian customers and truly reflects our dedication towards providing a valuefor- money proposition. We extend our gratitude towards the esteemed jurors who have recognized our efforts of making Volkswagen carlines affordable and accessible in the Indian market.”
Volkswagen offers certified pre-owned vehicles through its 105 Das WeltAuto. outlets across India.
Date: 17th May 2019
Mumbai: With the aim to offer a seamless and enhanced experience for corporate customers, Volkswagen, Europe’s largest car manufacturers today, announced the introduction of its third Corporate Business Centre in Bengaluru.
Introduced first as a pilot with EVM Motors in Kochi followed by Ramani Motors in Coimbatore. The impressive response received from corporate customers has led to its expansion at Volkswagen Palace Cross in Bengaluru.
Through CBCs, corporate customers can opt for a hassle-free experience by reaching out to key Relationship Managers (RM) present at the dealership. Basis the requirement, the RM can curate a specialized, attractive and a well-packaged service value offer for the preferred Volkswagen vehicle by the corporate customer. In addition to the brands core DNA of safety, build quality, German engineered cars that offer a fun-to-drive experience.
Speaking on this occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “With the introduction of the Corporate Business Centre in the Silicon Valley of India, we intend to provide a seamless and hassle-free customer experience to our corporate customers. The integration of key relationship managers at our facilities provides our customers the opportunity of a single point of contact that can address all their sales and after-sales requirements. With many more in the pipeline, we hope to offer a holistic and enhanced experience that our customers look for in a Volkswagen.”
Delightfully commenting on this occasion, Mr. Sujay Vijayendra, Managing Director, Volkswagen Palace Cross said, “In the high pace life of Bengaluru, customers do prefer specialized treatment that provides them with a heightened experience and minimum involvement. They are technologically savvy and opt for receiving all the information on their mobile. Through this Corporate Business Centre initiative, together we aim to offer convenience and the best of Volkswagen services to our corporate customers.”
About Corporate Business Centre:
Comprises of a dedicated team providing curated services to all kinds of businesses across sectors including leasing & rent-a-car solution providers, MSME’s, CSD & GeM, professionals, corporates and more.
I. Ten attractive highlights of the Corporate Business Centre:
a. Range of ‘German Engineering’ cars suitable for businesses/professionals
b. Dedicated relationship manager at the dealership
c. Individualized attractive Corporate offer
d. Professional evaluation through Mobile App & Special trade-in offer
e. Host of Special & Exclusive privileges on service
f. Complementary pick-up and drop
g. Service value packs (SVP) at an attractive rate
h. Customized retail finance products from Volkswagen Financial Services (VWFS)
i. Assured Buy Back option
j. Exclusive privileges on Loyalty offer
Date: 13th May 2019
Mumbai: In a bid to enhance accessibility and touch points within the Indian market, Volkswagen, Europe’s largest carmaker today inaugurated their first City and Pop-up store in the state of Karnataka. Under the brands’ initiative towards preparing to be ‘Fit for the Future’ and being innovative, Volkswagen will be launching 30 new pop-up and city stores across key markets in the next one year.
In a two spoke strategic approach, the Volkswagen Pop-up store aims to drive in aspiration towards premium mobility in India. The brand aims to touch base with the Indian heartland and offer them the opportunity to look and feel the brand before a customer makes his purchase decision. In India, in most cities a car purchase continues to involve the agreement of the entire family. For making this a smoother effort, the Pop-up stores would facilitate this premium experience in high growth markets of the country.
While the city store, being a derivative of the pop-up store will cater to the young, vibrant and energetic customers living in urban areas. The city stores will be effective, efficient and completely upbeat while continuing to offer a premium experience. It will be paperless in nature that will address customer queries seamlessly in this new digital era. However, after-sales services will be undertaken by the nearest workshops associated to the traditional fully-featured dealerships within the city.
Sharing his thought process on this new establishment, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. Our customers today value innovation and in turn expect a prompt and hassle-free experience with Volkswagen. In lieu of that, Volkswagen has been working relentlessly towards being ‘Fit for the Future’ within which we’ve inaugurated our first Pop-up and City store in Karnataka.”
Highlighting the details further, Mr. Knapp said, “This new format of transforming our sales stores is in alignment with our global growth strategy. As the world is moving towards connected mobility solutions, digitalization across the sales and after-sales process is pertinent. We’re constantly innovating our brand offerings and we trust our customers would appreciate the Volkswagen experience.”
Commenting on the Volkswagen India partnership in Bengaluru, Mr. Rajiv Sanghvi, Managing Director, PPS Motors Pvt. Ltd. said, “To enhance the customer purchase experience in today's digital age, we are driven to deliver this world-class showroom that combines traditional and digital tools to offer a seamless sales experience to our customers.”
Both the City and Pop-up stores are now fully operational and can be visited for a heightened customer experience. With this, Volkswagen will cover a total network of 119 showrooms, 113 workshops in 100 cities across India.
City Showroom: Volkswagen Bengaluru Central Address: Classic Building, King Street, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025
Pop-up store: Volkswagen Tumkur Address: Bavikatte arcade serial no 297/2 khata number 297/A/3751, Tumkur, Karnataka 572106