2.3.47.2, 2017-10-10 18:26:25

Volkswagen India

Indian Spirit Meets German Excellence

Headquartered in Pune, Maharashtra, the Volkswagen Group in India is represented by five brands: SKODA, Volkswagen, Audi, Porsche and Lamborghini. The Indian journey began with the launch of SKODA in 2001. Audi and Volkswagen entered in 2007, while Lamborghini and Porsche were introduced in 2012. Today, the Group upholds its mantle of superior engineering, with plants in Pune and Aurangabad working seamlessly to manufacture the world's most loved cars.

From low-consumption small cars to luxury class vehicles, each car is convincingly worthy of its place on the road. This benchmark, that is truly gold standard, has helmed the group in its operations across 100 production plants around the world. More than 500,000 employees are involved in vehicle-manufacturing services and their related processes. Together, they produce about 30,000 vehicles each working day.

The highest volume brand of the Group is Volkswagen. As a first step in India, the Volkswagen brand launched the globally successful Passat in 2007. To expand its portfolio, Volkswagen launched one of the brand's best-selling models, the Jetta, in India in July 2008. Both, Passat and Jetta are assembled locally. The year 2009 was an iconic year when Volkswagen brought in two of its globally popular vehicles into India - the New Beetle and the high-end SUV Touareg. The same year saw the launch of much-awaited Volkswagen Polo.  2010 saw the launch of Vento and welcomed the distinctly luxurious car Phaeton.

Volkswagen also re-introduced the all-new Passat, developed with its innovatively engineered BlueMotion Technology in March 2011. This was followed by the all-new Jetta TDI for India in August 2011. 2012 became a landmark year for two reasons – the launch of the Jetta TSI and the new generation Touareg in India. The much loved, 21st century Beetle was re-introduced to the Indian market in 2015.  A year later, 2016, India was ready for a new entrant in the sub 4-meter category with the Ameo, a compact sedan built specially for India. That year also saw the entry of the Polo GTI powered by 192 horses. The Passat was re-launched with a completely new look in 2017. The year 2017 also saw the launch of the most awaited premium SUV from the Volkswagen stable, the Volkswagen Tiguan.

The Polo GT TSI was the happening new launch of 2013. Launched with an industry-first 7-speed DSG (Direct Shift Gearbox) transmission, the hatch promised the customer maximum power, coupled with minimum consumption. Its TSI engine, with a fuel consumption of 17.2 kilometers/l, brought to the fore an environment-friendly and efficient drive that gave out lesser emissions. In the same year, the TSI engine went on to make history by winning the 'International Engine of the Year' award for the 8th time in a row.

At the backbone of all cars (and the many more exciting entrants in the pipeline) is Volkswagen's extensive dealer network. A workforce determined to provide the best quality services, scripting a long-term success story for the brand in India. The Volkswagen brand has set up 122 dealerships in 113 cities today spanning the entire country. They are not only laying the foundation for a substantial increase in sales, but also doing the groundwork for offering a first-class all-round service, taking customer satisfaction to the highest level.

A crucial element of the Volkswagen Group strategy to establish a long-term presence in India is the Volkswagen plant in Chakan, Pune. The investment with a total sum of around INR 3,800 Crores (580 Million Euros) is the biggest investment by a German company realised in India so far.

Today, Volkswagen Group India has about 5,000 employees working at its various locations in India. Over 3,500 employees work at the Pune plant with about 1,000 employees dedicated to the Aurangabad plant and around 300 people employed at the National Group Sales Office in Mumbai.

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