With the introduction of six new Corporate Business Centres (CBC), Volkswagen India fulfils its commitment of launching 30 CBCs by end 2020
Date: 25th November 2020
- Roll-out of Volkswagen Corporate Business Centre (CBC): Introduces six new CBCs across key metro cities in India - Bengaluru, Hyderabad, Delhi and Mumbai
- Fulfills its commitment of launching 30 Corporate Business Centres by end 2020: In 2019, Volkswagen launched 20 CBCs with the aim to add 10 more centres in 2020 that could offer personalized services to corporate customers
- Personalized, professional and prompt services to corporate customers: A dedicated team at these CBC outlets will cater to the evolving customers’ requirements by offering them curated services which include attractive offers on the product range, customized service and finance options
- Provides convenience and value for money proposition: The Volkswagen Corporate Business Centre offers its customers 10 attractive assurances for a seamless experience
Mumbai - Volkswagen Passenger Cars India announces the expansion of its Corporate Business Centre to six new facilities across Bengaluru, Hyderabad, Delhi and Mumbai. With this, the brand successfully culminates the year with the commitment of introducing 10 new Corporate Business Centres across its dealer outlets in 2020; marking the presence of total 30 CBC’s in India.
The brand introduced the Corporate Business Centre programme in the beginning of 2019 with the aim to cater to the growing demand from corporate customers. Volkswagen witnessed an increased interest from corporates across sectors, who preferred owning premium, safe, German built accessible cars. These customers represent the fast paced millennial life wearing multiple hats and things to do in a day. This led to the rise of the Corporate Business Centre that offers professional and curated service with a dedicated relationship manager that handles all the requirements of the customer. The product offerings range from attractive offers on the product portfolio, customized service packages and tailor made financing options.
Commenting on this initiative, Mr. Ashish Gupta, Brand Head, Volkswagen Passenger Cars India said, “The corporate sector contributes nearly 60% to our business, marking a successful achievement of introducing 30 CBCs across India. With the growing demand for personalized and curated services, our dedicated and highly trained team across the CBC network have been continuously delivering our promise of enhanced customer experience backed by strong value proposition. We are confident that this initiative will further benefit our customers who are looking for premium and accessible German mobility options.”
The Volkswagen Corporate Business Centre offer its customers 10 attractive assurances:
a. Range of ‘German Engineering’ cars suitable for businesses/professionals
b. Dedicated relationship manager at the dealership
c. Individualized attractive Corporate offer
d. Professional evaluation through Mobile App & Special trade-in offer
e. Host of Special & Exclusive privileges on service
f. Complementary pick-up and drop
g. Service value packs (SVP) at an attractive rate
h. Customized retail finance products
i. Assured Buy Back option
j. Exclusive privileges on Loyalty offer