Volkswagen Taigun receives an overwhelming response from customers across India drives 50% growth for the brand in October

Volkswagen Taigun receives an overwhelming response from customers across India; drives 50% growth for the brand in October

November 1, 2021

Date: 1st November 2021

  • The new Volkswagen Taigun has received a phenomenal customer response across India; both Dynamic line (1.0L TSI) and Performance line (1.5L TSI) variants continue to be in high demand.
  • Bookings for the Taigun have crossed the 18,000 mark since its launch in the Indian market
  • High double digit growth 50% in sales volume in Oct’21 vs. the same period last year
  • Due to the overwhelming response and customer demand, the waiting period for the Taigun extends to over 2 months from date of booking, depending on the engine & transmission option

Mumbai - Volkswagen Passenger Cars India has received an overwhelming customer response on its latest SUVW, the Bold, Dynamic and German engineered Volkswagen Taigun. With over 18,000 customer bookings received since its launch in the Indian market, the newest SUVW has witnessed a continuously high demand for its feature rich Dynamic Line and the sporty Performance Line. The customer demand has led to the delivery period of the Volkswagen Taigun being extended to over 2 months from the date of booking (dependent on the variant).

The Volkswagen Taigun is available in the 1.0L TSI Dynamic Line at a starting price of INR 10.49 Lakhs whereas the 1.5L TSI Performance Line is available at a starting price of INR 14.99 Lakhs (ex-showroom) including the 4EVER Care package. The New Volkswagen Taigun is the first product offering by the brand in the mid-size SUV segment, developed on the globally acclaimed MQB A0 IN platform under the India 2.0 project.

The Taigun is a perfect combination of dynamism, power and space that are well complimented by the core DNA of Volkswagen - Build quality, safety and fun-to-drive. Dressed to make heads turn every time it swerves by in style, the New Volkswagen Taigun imbibes the global lineage and language of a Volkswagen. It boasts a charismatic design language, robustness of an SUV and premium feature rich interiors that add to the comfort and convenience of the occupants. The Taigun has the largest wheelbase in the segment of 2,651 mm that makes the interiors extremely roomy and spacious.

Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “We are excited with the immense love and wide acceptance that the Taigun has received from all our patrons. Within the first month of launching the Taigun, we have witnessed close to 50% growth in our overall sales volume in the month of Oct’21 vis-à-vis the same month last year.

Considering the high demand for our carlines and with the ongoing industry-wide semiconductor shortage affecting the supply situation, we are working along with our dealer partners towards prioritizing deliveries to our customers. We would like to thank our customers for their trust in the brand Volkswagen, appreciate their patience and continued patronage.”

Making the ownership experience more seamless, the new Volkswagen Taigun comes equipped with the 4EVER Care package that offers standard 4-years/ 100,000 km. warranty extendable up to 7 years, 4-years road-side assistance extendable up to 10 years and 3-free services. For their peace of mind, customers can also purchase the service value packages starting at an attractive cost of INR 21,999.