Date: 19th April 2018
Ludhiana: Volkswagen, Europe’s leading car manufacturer, today celebrated its 10th year anniversary of its association in Punjab with its dealer partner, Lally Motors Pvt. Ltd. Over the years, this ten-year association has developed into a thriving partnership between two definitive brands, both driven by impeccable standards of quality and a constant pursuit of excellence.
Under the able leadership of Mr. Saravdeep Singh Lally, Director, Lally Motors Pvt. Ltd. the network has sold over 10,000 units across carlines from Volkswagen India and has received numerous accolades. With significant recognition from Volkswagen India, including a Platinum Award for Service, the team at Lally Motors Pvt. Ltd. are also two-time recipients of the prestigious Volkswagen Gold Pin Award. The Lally Group has also successfully managed to retain its No. 1 position for customer satisfaction over the last ten years and was recently named, ‘Dealer of the Year 2017’ by FADA (The Federation of Automobile Dealers Associations).
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Through this long-standing partnership, Volkswagen has successfully, over the last ten years, been able to strengthen its presence in North India. Our dealer partners are an integral part of solidifying our presence in the country and this milestone achievement stands testament to the collaborative efforts towards bringing the impeccable standards of Brand Volkswagen to the country.”
Adding to this Mr. Saravdeep Singh Lally, Director, Lally Motors Pvt. Ltd. Said, “It has been an absolute pleasure to be a part of this association for the past ten years and look forward to the next milestone. We will continue to fortify our relationship with the brand as well as our premium customers in the region and are confident that we will maintain Volkswagen’s world-renowned standards of customer care and service at every touchpoint.”
In the last ten years, the partnership has evolved from a single touchpoint to a network of world-class facilities in North India. With four dealerships and workshops in, Chandigarh, Hoshiarpur, Jalandhar and Ludhiana, each dealership is equipped with a state-of-the-art 3S (Sales, Service and Spares) set-up.
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. Volkswagen currently offers the Polo, Ameo, Vento, Tiguan and all-new Passat in India.
Date: 13th April 2018
Mumbai: Broadening the spectrum of premium mobility, Volkswagen, Europe’s leading car manufacturer announces the launch of multi-city Ameo roadshow covering more than 250 cities across India. Beginning from 14th April, 2018 the Made-for-India and Made-in-India carline, Volkswagen Ameo will travel a distance of over 30,000kms. over a period of four months.
Commencing its journey from Maharashtra in the West, Uttrakhand in the East, Haryana in the North and Karnataka in the South, the Ameo Canter will be covering all four regions in the country.
The Ameo multi-city roadshow focuses on reaching out to newer audiences in high potential areas by bringing Volkswagen India’s distinct carlines to every corner of the country. The roadshow will give potential customers the opportunity to experience premiumness by test driving the Made-for-India and Made-in-India, Ameo. Additionally, explore its features through test drives and make on-the-spot bookings with flexible financial service options.
Speaking on the introduction of this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Introduction of the Volkswagen Ameo truly reaffirms our commitment towards the Indian market. With this special carline designed specifically for our Indian customers, we continue to heighten the accessibility of our acclaimed products. We are extremely excited about taking the Ameo to our customers across India and further strengthening our regional connect.”
With a vision to consolidate its India operations and increase its market share to 3% over the next five years, Volkswagen has renewed its approach in the country. Keeping customers at the core of its offerings, this multi-city roadshow will enhance Volkswagen’s brand awareness and recall with customers across India.
To meet the discerning needs of the young Indian consumers, the Ameo is available with two fuel options – 1.0L 3-cylinder MPI and 1.5L 4-cylinder TDI engine. For Volkswagen, safety is of paramount importance and the Ameo comes equipped with dual front airbags and ABS as standard fitment across variants. Adding a dash of style, the feature-rich Ameo comprises of the state-of-the-art touchscreen multimedia system, cruise control, rain sensing wipers, centre arm rest, anti-pinch power windows along with static cornering lights.
Date: 9th April 2018
Mumbai: Volkswagen, Europe’s leading car manufacturer, has introduced a unique corporate sales program targeted towards working professionals across select sectors. This program aims to; further strengthen the brand’s proposition as an accessible premium luxury brand in the country.
The Volkswagen Corporate Sales Program, will target individuals across sectors and professions which includes – Information Technology (IT), Consultancy, BFSI as well as professionals such as, Doctors, Lawyers, Architects, Chartered Accountants, Teachers along with MSMEs, Government Employees and Canteen Stores Department (CSD), with benefits that will extend to immediate family members as well. The program covers a suite of offerings including attractive benefits on purchase, servicing of the vehicle, accessories as well as loyalty benefits. The program covers the entire carlines available from Volkswagen India and includes the award-winning, premium luxury carlines – Tiguan and All-New Passat.
Speaking on the introduction of this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Customers have always been at the core of Volkswagen India’s offerings; whether it is our products or services. Through such initiatives, we continue to heighten the accessibility of our globally acclaimed products; while extending the reach of our comprehensive suite of sales and after sales services, to the country’s distinctive car buyer.”
With a vision to consolidate its India operations and increase its market share to 3% over the next five years, Volkswagen has renewed its approach in the country. As a part of this ambition, the company has introduced sales enhancing initiatives, with the Volkswagen Corporate Sales Program being the first step in that direction.
Date: 3rd April 2018
Mumbai: Volkswagen, Europe’s leading car manufacturer, today announced its monthly sales performance of 3,715 cars for March 2018, displaying a 15% growth over the previous month of the same year. This brings the cumulative sales for the first quarter of CY2018 to 10,350 units.
Powered by a robust product portfolio, Volkswagen further diversified its India offerings with its award-winning, premium carlines – the Tiguan and All-New Passat. With more than 3.5 million owners around the world and equipped with innovative technology, a powerful stance as well as enhanced safety features, the Volkswagen Tiguan has acquired a leading position worldwide and now in India is gaining momentum month by month. A global phenomenon and one of the world’s top 10 best-selling cars, the Tiguan captivated audiences in India and carved a niche for itself in the country.
The all-new Passat, in all its versions, has been one of the most successful premium sedans in the world. In its eighth generation, this celebrated model is known as one of the most innovative cars in its class and is the company’s flagship MQB-based carline for India.
In the first quarter of CY2018, the Tiguan witnessed an 80% increase in sales volumes, compared to Q4 of CY2017, with the All-New Passat contributing considerably to the steadfast beginning to the year, as well. Now, on the back of increased demand, Volkswagen India has ramped up production, for both globally acclaimed carlines at the company’s manufacturing facility in Aurangabad.
Their distinct appeal as accessible premium luxury cars and sheer breadth of capabilities has made both the Tiguan and All-New Passat internationally lauded, automotive sensations.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “With sturdy sales volumes for the first three months of 2018, Volkswagen has begun the year on a positive note. We are proud of the carlines we have to offer in India and we will continue to innovate within our portfolio, to offer a diverse range of products to India’s distinctive car-buyer.”
Volkswagen began the month of March with a 500-car mega-delivery across dealerships and carlines, on one single day to celebrate the onset of the New Year in the region. The year began with the initiation of deliveries of the globally acclaimed All-New Passat and the introduction of the Polo 1.0L MPI as well as two limited edition cars, the Polo Pace and Vento Sport. In addition, the Tiguan and the All-New Passat continued their winning streak in India with a total of eight awards, for both carlines.